Utilize China Marketing to increase market share and raise brand and product
awareness among Chinese consumers
Using KOL Marketing is a marketing method that is widespread and popular in both Thailand and China. Especially using skilled KOLs together with creating content that is targeted to customer groups.
What the brand will gain is creating awareness of the brand and product and there is a high possibility that it will extend to purchasing that product. Especially for products in the Healthcare group, medicines and health products that require accurate knowledge and information about products.
In addition, choosing KOLs that are trusted in the local area also helps attract Generate word-of-mouth sales Build confidence in products and brands as well.
Choosing a KOL or Influencer for health products and medicine requires careful consideration. Because it is a group of products that must be highly trusted and trusted. As a result, it's important to make sure the chosen individual can represent the company in the best possible way.
We initially choose KOLs for Arincare's Chinese market based on their dependable personalities and speaking styles that complement the product brand they are reviewing. We also have a combination of Chinese KOLs visiting Thailand and KOLs based in China. This is necessary for marketing and communication to reach their maximum potential outcomes.
Brands can raise the credibility of their products by having influencers help review and recommend products to their individual followers through various channels such as YouTube, TikTok, and Instagram, both in the form of articles, photos, videos, and live recommendations. Reviews are one of the most popular marketing channels among Chinese consumers.
Arincare has chosen a collection of influencers that are knowledgeable and have a proven track record of reviewing products and delivering accurate information. Particularly goods in the categories of health and medicine As a result, choosing to write a review for any product requires maintaining integrity, speaking the truth, and providing accurate information and thoughts. Most significantly, it falls inside the legal parameters established to guard against potential threats to the product owner's brand.
Therefore, using Influencer Marketing among Chinese customers and Chinese tourists is something that should be done very much. And you should start by working with a consulting company that has knowledge and understanding in both marketing. Pharmaceutical and Health Products Business Group Various regulations related
Arincare Marketing Solution is the answer that you are confident will help your products expand in the Chinese market effectively.
Parkpoom Threesinghavong
Senior Product Manager
A. Menarini (Thailand) Ltd.
“Imagine a network of pharmacies across Thailand that are members of an association of pharmacists. I consider Arincare. I currently communicate information to drugstore pharmacists with Arincare's Markating Solution.”
Thitinant Choonhawongse
Senior Product Manager
NOVO - NORDISK (THAILAND) LIMITED
“Arincare is considered the most complete Digital Pharmacy Solution at this time. Moreover, I had the opportunity to work with Arincare and felt professionalism in my work.”
Saraphorn Isaraphongmetha
Digital Marketing Manager
GREAT EASTERN DRUG CO., LTD
“Arincare has a full-service digital marketing consulting staff that is aware of what clients require. aids in meeting the demand to approach clients precisely and close deals using tools.”